Hive Bakery Co.

BRAND IDENTITY
LOGO DESIGN
The Hive Bakery Co. brand identity combines warmth and playfulness, creating a welcoming experience for customers. At its core are custom logos and unique illustration assets, setting the tone for an inviting and engaging look across the brand. The brand's homemade artisan quality is captured in the product photography, photoshoot direction, and photo editing, enhancing the bakery's approachable aesthetic.

Role: Freelance Brand Designer
Client: Hive Bakery Co.
Location: Ogden, UT
Date: Spring 2024

Weber State University
Professional Sales Program

ENVIRONMENTAL DESIGN
SIGNAGE DESIGN
INSTALLATION DESIGN
The Professional Sales Timeline is a tribute to the department’s evolution, showcasing its journey from its inception in 1968 to its relocation in 2022. The installation features cut purple acrylic panels, each adorned with milestones celebrating the program's achievements. This installation incorporates WSU's flaming W logo, with a collage of various photographs visually narrating the program's legacy of excellence. Production of this project is currently underway.

Project Principal: Celestia Carson
Client: WSU Professional Sales
Location: Ogden, UT
Studio: VCBO Architecture
Date: Summer 2023

VCBO Identity Rollout

MARKETING DESIGN
IDENTITY ADAPTATION
The project included rebranding various materials such as architectural sheet covers, stationery, and social media assets, all designed to ensure consistency and visual cohesion with the new guidelines. In other instances, stationary like the company business card was adapted for additional uses outside of the original design's reach. VCBO Architecture's Brand Guidelines were designed by an outside firm, Bondir.

Project Principal: Melissa Wood
Type: In-house project
Location: Salt Lake City, UT
Studio: VCBO Architecture
Date: Spring 2023

Wayne High School

BRAND IDENTITY
LOGO DESIGN
At the heart of refreshing Wayne High School's identity is a celebration of school pride. The design process prioritized simplicity while accommodating a wide range of academic and sports-related needs. The identity features a new mascot, a modern typographic system that distinctly represents high school life, and a vibrant color palette paired with dynamic graphic elements.

Project Principal: David Cox
Client: Wayne High School
Location: Bicknell, UT
Studio: VCBO Architecture
Date: Winter 2022

Cactus & Tropicals Care Guide

ADVERTISING DESIGN
MARKETING DESIGN
Developed a branded booklet for Cactus and Tropicals, a cherished local brand, with careful consideration of their existing identity. The Houseplant Care Guide was designed as a value-driven marketing piece, offering practical plant care advice to customers while subtly elevating the brand’s visual appeal. This project reinforces the company’s expertise and deepens the customer relationship.

Instructor: James Rabdau
Type: Student Project
Location: University of Utah
Class: Advertising Design
Date: Spring 2021

Tesuji

BRAND IDENTITY
PACKAGING DESIGN
Tesuji is an identity project for a traditional Chinese game, played on a 19x19 grid. The packaging design emphasizes the artistry and craftsmanship of the bamboo and stone playing pieces while incorporating the visual simplicity of the game. The project includes two distinct packages and a refined belly band for the game board, designed with clean shapes and a limited color palette.
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Instructor: Cardon Webb
Type: Student Project
Location: University of Utah
Class: Packaging Design
Date: Fall 2021

Elizabet M. Gonzalez
Leipzig, DE (04275)
2024

I'm a multidisciplinary designer from Idaho Falls, ID (USA) but currently based in Leipzig, Germany. Previously based in sunny Salt Lake City, UT (USA). Thanks for checking out my work 🐝

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