With a foundation in graphic design and fine arts, complemented by a passion for game design and 3D modeling, I’ve shaped a rounded approach to my creative workflow. My journey has taken me through diverse roles as an in-house, freelance, and community designer, each pushing me to grow and refine my craft.

At the core of my process is design driven by user-centered solutions and creative problem-solving. The dynamic nature of my work across different mediums and project types keeps me inspired and adaptable, ensuring that every challenge leads to the right solution. Collaborating with a variety of clients, from small businesses and schools to universities and community groups, has given me a deep appreciation for design's role in meeting needs at all levels.

There’s nothing more fulfilling than creating something beautiful that leaves a lasting impact. While I enjoy branding, packaging, print, and experiential design—whether on digital platforms or in real-world spaces—I’ve also discovered new interests along the way, including environmental design, user interface, wayfinding, and motion design.

When the layers are locked and the artboards are resting, you’ll find me exploring a park, biking to the nearest coffee shop for a flat white, or baking up something sweet to share with friends.

Elizabet M Gonzalez

Graphic Designer

Education

University of Utah (Spring 2022)
Bachelor of Fine Arts
Emphasis in Graphic Design

Minor in Game Design
Minor in Drawing
Magna Cum Laude Honors
Idaho State University (Spring 2017)
Associate of Arts, General Studies

My Creative Playground

Adobe Creative Suite, Figma, Autodesk Maya, Blender, Unreal Engine

Tongues & Talents

English, Mother Tongue
A2 German, (Continuing Education)
Typography
Illustration
3D Modeling
Photo Editing
Print & Digital Design
Public Speaking

Design Experience

Freelance Graphic Designer (2021 – Current)
Hive Bakery Co. | Utah, USA
Branding work includes logo design, illustration assets, business stationary, photoshoot direction, photo editing, product photography, digital branding, event print materials.
Idaho Walk Bike Alliance | Idaho, USA
Created informational and marketing print materials for a state-wide annual impact and outreach report.
Straight Line Investment Group | Idaho, USA
Research, copy-writing, and design of annual print materials sent to investment clients.
Design Strategy Guest Assistant (January 2023 – May 2023)
University of Utah, Graphic Design Program | Kevin Perry | Utah, USA
Managed class logistics, facilitated workshops, graded assignments, and supported classroom activities. Guided students in collaborative, hands-on sessions to develop design strategies, emphasizing problem-solving, creativity, and user-centered solutions.
Graphic Designer I (January 2022 – June 2023)
VCBO Architecture | vcbo.com | Utah, USA
Designed additional rollout materials for new identity guidelines, ensuring consistency across all print and digital branding. Redesign of architectural documents, business stationery, platform-specific branding, conference displays, advertising materials, and brochures per new guidelines. Collaborated with architectural principals and teams to design experiential graphics, wayfinding systems, and client branding with an emphasis on cohesive integration between building design and brand identity for client projects of all scales.
Graphic Design Intern (December 2016 – June 2017)
Idaho Falls Chamber of Commerce | Idaho, USA
Designed promotional materials for community and member events. Managed and re-designed website in Wordpress. Assisted with visitor experience and information design in partnership with Idaho Falls Visitors Information Center and United States Department of the Interior, BLM.

Workshops & Conferences

Paula Scher Workshop, Design Camp Conference | Fall 2024
Chris Do Workshop, Design Camp Conference | Fall 2024
Design Camp Conference | Fall 2024
Kernference Lite Conference by Goodtype | Summer 2024
Aaron Draplin at Contravent Workshop | Spring 2023
Keetra Dean Dixon Workshop | Spring 2021

Elizabet M Gonzalez

Graphic Designer

Education

University of Utah (Spring 2022)
Bachelor of Fine Arts
Emphasis in Graphic Design

Minor in Game Design
Minor in Drawing
Magna Cum Laude Honors
Idaho State University (Spring 2017)
Associate of Arts, General Studies

My Creative Playground

Adobe Creative Suite, Figma, Autodesk Maya, Blender, Unreal Engine

Tongues & Talents

English, Mother Tongue
A2 German, (Continuing Education)
Typography
Illustration
3D Modeling
Photo Editing
Print & Digital Design
Public Speaking

Design Experience

Freelance Graphic Designer (2021 – Current)
Hive Bakery Co. | Utah, USA
Branding work includes logo design, illustration assets, business stationary, photoshoot direction, photo editing, product photography, digital branding, event print materials.
Idaho Walk Bike Alliance | Idaho, USA
Created informational and marketing print materials for a state-wide annual impact and outreach report.
Straight Line Investment Group | Idaho, USA
Research, copy-writing, and design of annual print materials sent to investment clients.
Design Strategy Guest Assistant (January 2023 – May 2023)
University of Utah, Graphic Design Program | Kevin Perry | Utah, USA
Managed class logistics, facilitated workshops, graded assignments, and supported classroom activities. Guided students in collaborative, hands-on sessions to develop design strategies, emphasizing problem-solving, creativity, and user-centered solutions.
Graphic Designer I (January 2022 – June 2023)
VCBO Architecture | vcbo.com | Utah, USA
Designed additional rollout materials for new identity guidelines, ensuring consistency across all print and digital branding. Redesign of architectural documents, business stationery, platform-specific branding, conference displays, advertising materials, and brochures per new guidelines. Collaborated with architectural principals and teams to design experiential graphics, wayfinding systems, and client branding with an emphasis on cohesive integration between building design and brand identity for client projects of all scales.
Graphic Design Intern (December 2016 – June 2017)
Idaho Falls Chamber of Commerce | Idaho, USA
Designed promotional materials for community and member events. Managed and re-designed website in Wordpress. Assisted with visitor experience and information design in partnership with Idaho Falls Visitors Information Center and United States Department of the Interior, BLM.

Additional Experience

Bureau of Land Management -  Fire Information Systems Assistant (2017 – 2018)
United States Department of the Interior  | Idaho, USA
Processed payroll and managed timekeeping for the U.S. Department of the Interior, overseeing 16 fire crews across 5 BLM fire bases. Designed and implemented a new interdepartmental information system to improve digitization, accessibility, and record management. Assisted with creating internal information graphics.

Workshops & Conferences

Paula Scher Workshop, Design Camp Conference | Fall 2024
Chris Do Workshop, Design Camp Conference | Fall 2024
Design Camp Conference | Fall 2024
Kernference Lite Conference by Goodtype | Summer 2024
Aaron Draplin at Contravent Workshop | Spring 2023
Keetra Dean Dixon Workshop | Spring 2021